02/12/2025

Next 50 Years: A new path of innovation and value

After more than fifty years of history, a new chapter opens for fluorseals, where the vision of a new generation is ready to lead the “Next 50 Years” with the same Bergamo-born determination that built the first ones.

fluorseals strengthens its evolution with the arrival of Alessandro Lorenzano as Group Chief Commercial Officer, leading the new Sales Excellence Center (SEC): the organizational model through which the company structures, develops, and enhances its entire commercial function, ensuring strategic alignment, operational effectiveness, and maximized results worldwide.

To navigate increasingly complex markets, high-quality products are no longer enough: what is needed is vision, clear processes, and a careful reading of data and relationships.

The SEC’s contribution therefore supports the business development of our international partners, whom we proudly feel at our side, as well as the construction of long-term investment plans in Europe and the UK, the Americas, Asia, the Middle East, and Africa, together with all highly specialized companies within the Group.

Alongside him operate key roles such as the Data & Customer Center, internal and external sales teams, and the Sales Directors for Europe, the Americas, Asia, the Middle East, and Africa, all in coordination with technical, logistics, and production functions.


“The world is changing quickly, and so are we: the evolution of sales processes, made more fluid, measurable, and data-driven, to ensure speed and quality of execution; the enhancement of internal skills, especially of the new generations; and the beauty of selling in an organized way.”

alessandro sito

Alessandro Lorenzano


“Alessandro’s contribution fits into this context, representing, across the markets in which we operate, the ethical, sustainable, and ambitious perspective of a Group that is Bergamasco, Italian, European, and International.”

giovanni dallolio

Giovanni Dall’Olio


“Companies need to stay young. Not just in the age of the people who lead them, but in their energy, curiosity and courage to change. Sometimes I think it would be nice to be thirty years younger to experience everything that lies ahead. But I’m here, now, and I’m proud to be part of these new Next 50 Years of fluorseals.”

Laura Lanza CEO

Laura Lanza